The Goodness Web 2024 Annual Report
March 24, 2025
Read the full report here: https://issuu.com/thegoodnessweb/docs/the_goodness_web_2024_annual_report

Elizabeth Binder has been named Chief Operating Officer (COO) of The Goodness Web (TGW). In this role, Binder will focus on operations, finance, and grantmaking strategy. Binder brings over 15 years of social sector leadership and experience to TGW. Prior to joining TGW, she was a partner at The Bridgespan Group, a global nonprofit consultancy, where she advised social sector leaders on strategy, grantmaking, and operations. In that role, she worked with a broad range of organizations, including philanthropic collaboratives, foundations, and NGOs. Before she joined Bridgespan, Binder spent five years at Bain & Company, working primarily with Fortune 500 companies. Binder has had a passion for and commitment to improving youth mental health throughout her career. She believes that transforming mental health for young people is one of the most important issues our society faces and has worked extensively with leading organizations in the field. Binder holds an MBA from Stanford University’s Graduate School of Business, where she also earned a Certificate in Public Management. As an undergraduate, she studied commerce and psychology at the University of Virginia. The Goodness Web (TGW) connects a diverse community of results-oriented donors who pool their resources to accelerate the most promising mental health initiatives with the goal of improving the lives of youth and those who care for them. In just a few years since its launch, TGW has raised over $18M to grant to nonprofits capable of driving systems change and increasing access to support across the adolescent mental health ecosystem. TGW will award $4M in new grants in 2025. TGW was founded by Jan and Rob Swartz and Mark and Gina Verdi. “Elizabeth has dedicated her career to helping organizations build and execute on strategies to tackle social issues at scale. She brings the strategic and operational skillset we need to continue to grow our impact,” said TGW Co-Founder and Board Chair Mark Verdi. “Elizabeth’s experience in business, strategy, and philanthropy, combined with her passion for supporting youth mental health, is exactly what we need to help TGW expand into its next chapter. I am excited to partner with her to accelerate our growth and impact,” added TGW CEO Celine Coggins. Of her new role, Elizabeth reflected, “I believe deeply in The Goodness Web’s mission to address the youth mental health crisis. I couldn’t be more excited about this opportunity to build on the incredible work that The Goodness Web has already done.”

Dear TGW Supporters,
Our Board of Directors has approved almost $4M in grantmaking for 2025 based on your generous contributions. We expect to make 5 grants with those funds in 2025. We are grateful to you for trusting us to invest these donations wisely in nonprofits poised to make a transformative impact on youth mental health.

In our February 2025 Insider Briefing, TGW's CEO Dr. Celine Coggins interviewed Anna Bobb, Executive Director of Path Forward, one of TGW's inaugural grantee partners. As a coalition of healthcare purchasers, clinician associations, health systems, philanthropists, and health-related nonprofits, Path Forward works to ensure equitable access to mental health and substance use care for all Americans.

In our first Insider Briefing, TGW's CEO Dr. Celine Coggins interviewed Katya Hancock, Executive Director of Young Futures, TGW's most recent grantee partner. Her organization, funded in partnership with TGW, Melinda French Gates's Pivotal Ventures, and the Susan Crown Exchange, helps young people navigate a social media driven world and build real connections.