February Newsletter
February 21, 2025

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Dear TGW Supporters,

 

Our Board of Directors has approved almost $4M in grantmaking for 2025 based on your generous contributions. We expect to make 5 grants with those funds in 2025. We are grateful to you for trusting us to invest these donations wisely in nonprofits poised to make a transformative impact on youth mental health. 

 

We are excited to share news of our newest grant to Reach University. We have committed $1 million over 3 years to Reach — a nonprofit university advancing apprenticeship degrees in care industries, to address the urgent shortages in the behavioral health workforce. The Reach Behavioral Health Pathway will create opportunities for those employed in health systems and community organizations to gain academic credit for work experience while pursuing a stackable series of degrees, starting with the Associate of Arts (A.A.) degree, and eventually leading to a B.A. and M.A. degree. This program will allow thousands of frontline workers to become behavioral health professionals, addressing the nation’s growing mental health crisis.

 

Reach University uniquely turns jobs into degrees, serving as our nation’s first and only nonprofit university fully dedicated to advancing on-the-job degrees and credentials, known as Apprenticeship Degrees. By fostering economic mobility, building careers, and inspiring deeper learning through inquiry, dialogue, collaboration, and on-the-job practice, Reach and its partners are actively solving America's behavioral health labor shortages. Reach creates comprehensive pathways for high-potential individuals to earn degrees, credentials, and professional careers in their home communities by translating current job responsibilities into progress toward a degree. Reach currently operates in Alabama, Arkansas, California, Colorado, Georgia, Louisiana, Texas, and Tennessee, with plans to expand.

 

The critical shortage of licensed behavioral health workers is exacerbating the nation's post-pandemic mental health crisis. In 2022, approximately 59 million (23%) U.S. adults reported a mental illness, but nearly half did not receive treatment due in part to limited provider access and coverage gaps. Over the next decade the Bureau of Labor Statistics (BLS) estimates an annual nationwide shortage of more than 80,000 licensed social workers (LSWs), and the Health Resources and Services Administration (HRSA) projects the nation will lack half of the behavioral health workforce required to meet demand by 2036. Reach also anticipates partnering with behavioral health apprenticeship programs in peer counseling, addiction counseling, and other fields, as it aligns its job-embedded degree model to meet the estimated average of 42,000 openings through 2032.

 

Reach has successfully implemented their novel model to increase the workforce in the education space by partnering with 420 K-12 school systems in eight states to provide apprenticeship degree pathways for paraprofessionals and other school employees. Reach ensures employers can train high-potential staff on the job to earn a degree and fill specialized professional vacancies through a degree that is workplace-based, renders credit for work the learner does on the job, and is offered without student loan debt. Reach plans to leverage its expertise in scaling job-embedded degrees to support entry-level workers in the behavioral health space earning the degrees and credentials needed to build a professional career.

 

Reach is able to keep the cost to participants far lower than a traditional university. Degree seekers are paid by their employer as they complete their on-the-job degree. After grants and scholarships, the expected out-of-pocket contribution for a full-time undergraduate is $900 per year, or $75 per month, with no student loan debt.

 

We are thrilled to be working with all of you to make this significant investment to expand the mental health workforce and ensure more young people have access to the care they need.

 

Warmly, 

Celine

April 25, 2025
As members of The Goodness Web, your family joins a diverse community of results-oriented donors and partners who pool their resources and expertise to accelerate the most promising mental health initiatives to improve lives.
April 23, 2025
Elizabeth Binder has been named Chief Operating Officer (COO) of The Goodness Web (TGW). In this role, Binder will focus on operations, finance, and grantmaking strategy. Binder brings over 15 years of social sector leadership and experience to TGW. Prior to joining TGW, she was a partner at The Bridgespan Group, a global nonprofit consultancy, where she advised social sector leaders on strategy, grantmaking, and operations. In that role, she worked with a broad range of organizations, including philanthropic collaboratives, foundations, and NGOs. Before she joined Bridgespan, Binder spent five years at Bain & Company, working primarily with Fortune 500 companies. Binder has had a passion for and commitment to improving youth mental health throughout her career. She believes that transforming mental health for young people is one of the most important issues our society faces and has worked extensively with leading organizations in the field. Binder holds an MBA from Stanford University’s Graduate School of Business, where she also earned a Certificate in Public Management. As an undergraduate, she studied commerce and psychology at the University of Virginia. The Goodness Web (TGW) connects a diverse community of results-oriented donors who pool their resources to accelerate the most promising mental health initiatives with the goal of improving the lives of youth and those who care for them. In just a few years since its launch, TGW has raised over $18M to grant to nonprofits capable of driving systems change and increasing access to support across the adolescent mental health ecosystem. TGW will award $4M in new grants in 2025. TGW was founded by Jan and Rob Swartz and Mark and Gina Verdi. “Elizabeth has dedicated her career to helping organizations build and execute on strategies to tackle social issues at scale. She brings the strategic and operational skillset we need to continue to grow our impact,” said TGW Co-Founder and Board Chair Mark Verdi. “Elizabeth’s experience in business, strategy, and philanthropy, combined with her passion for supporting youth mental health, is exactly what we need to help TGW expand into its next chapter. I am excited to partner with her to accelerate our growth and impact,” added TGW CEO Celine Coggins.  Of her new role, Elizabeth reflected, “I believe deeply in The Goodness Web’s mission to address the youth mental health crisis. I couldn’t be more excited about this opportunity to build on the incredible work that The Goodness Web has already done.”
March 24, 2025
The Goodness Web 2024 Annual Report
February 20, 2025
Reach University, a nonprofit university advancing apprenticeship degrees in care industries, today announced its plans to launch a stackable “Behavioral Health Pathway,” beginning with its existing Associate of Arts (A.A.) degree.
February 3, 2025
In our February 2025 Insider Briefing, TGW's CEO Dr. Celine Coggins interviewed Anna Bobb, Executive Director of Path Forward, one of TGW's inaugural grantee partners. As a coalition of healthcare purchasers, clinician associations, health systems, philanthropists, and health-related nonprofits, Path Forward works to ensure equitable access to mental health and substance use care for all Americans.
January 24, 2025
As members of The Goodness Web, your family joins a diverse community of results-oriented donors and partners who pool their resources and expertise to accelerate the most promising mental health initiatives to improve lives.
December 4, 2024
As members of The Goodness Web, your family joins a diverse community of results-oriented donors and partners who pool their resources and expertise to accelerate the most promising mental health initiatives to improve lives.
November 27, 2024
View the entire interview by TGW CEO Celine Coggins with U.S. Surgeon General Dr. Vivek Murthy
November 13, 2024
In our first Insider Briefing, TGW's CEO Dr. Celine Coggins interviewed Katya Hancock, Executive Director of Young Futures, TGW's most recent grantee partner. Her organization, funded in partnership with TGW, Melinda French Gates's Pivotal Ventures, and the Susan Crown Exchange, helps young people navigate a social media driven world and build real connections.
October 24, 2024
As members of The Goodness Web, your family joins a diverse community of results-oriented donors and partners who pool their resources and expertise to accelerate the most promising mental health initiatives to improve lives.
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