OUR Mission, Values, & APPROACH

OUR MISSION: DO GOOD, BETTER

The Goodness Web connects a diverse community of result-oriented donors and partners who pool their resources and expertise to accelerate the most promising mental health initiatives to improve the lives of youth and those who care for them.

Our Vision

Every young person has access to the relationships, affordable care, and tools that are the building blocks for mental health.

Our Core Values

  • Powered by Hope & Love
  • Anchored in Realism & Humility
  • United by Passion & Compassion
  • Designed for Diversity & Inclusion
  • Built to be Bold & Disruptive 
  • Delivered with Accountability & Transparency

Our Goal

We are seeking to dramatically improve the mental health and well-being of youth and those who care for and serve them.

Our Theory of Change

We believe that the youth mental health crisis is the challenge of our time. Dramatically accelerating progress on this issue will take a movement of generous families, radical collaboration across a complex ecosystem, and aggressive efforts to scale the most promising solutions.

Our Approach

Social venture philanthropy meets community movement
  • POOLED DONATIONS: Drive exponentially greater impact by being a part of multi-million-dollar, multi-year investments in nonprofits poised for transformative scale.


  • OPT OUT OF OVERHEAD: 100% of donor gift can be allocated for grantees.


  • CURATION: Our investment team reviews the performance and potential of a wide range of nonprofits before inviting a select few into our diligence process. 


  • DILIGENCE BY EXPERIENCED ANALYSTS: Before awarding a grant, our team conducts a rigorous evaluation of all performance metrics, financials, and growth plans. 


  • FOCUS ON IMPACT: We are committed to funding nonprofits with a track record of results and sharing data-driven reports of their progress with donors.
Innovative donor community

ENGAGEMENT OPPORTUNITIES

Connect with families who share your interest in youth mental health through:

  • Salons in hubs across the nation: opportunities for local networking and to hear from experts.
  • Investment committee to give input on grants.
  • Annual Ambassador Retreats bring together a group from around the nation. Retreats are for those who want to deepen learning and help us build the Web.
  • Mentor leaders founding new ventures.


LEARNING OPPORTUNITIES

Join other donors in regular learning opportunities including: 

  • Monthly insider briefings with grantees as guests,
  • Our monthly newsletter with trend analysis and recommended reading,
  • and Periodic events.