May Newsletter
May 29, 2025

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As members of The Goodness Web, your family joins a diverse community of results-oriented donors and partners who pool their resources and expertise to accelerate the most promising mental health initiatives to improve lives.


Only together can we do good, better.

 

____________

 

CEO Corner with Dr. Celine Coggins

 

Adolescent Mental Health in the Age of AI Companions

 

Dear friends and supporters of The Goodness Web,

 

A couple of weeks ago, I had the mind-blowing experience of getting immersed in the world of AI companions at meeting held by The Rithm Project, part of our Young Futures portfolio of grantees. Over three days, we learned about and tested the technology while considering what the future might look like, especially as it relates to young people and the need for human connection. I left feeling like we were at another precipice moment in which kids surge ahead of their parents as a new technology explodes. My kids (now in their late teens and early 20s) were the guinea pigs of the last era, handed their first phones just as Instagram launched around 2011. I wish I knew more from the start in that era.

 

What did I learn about this new(ish) AI era that I wish every parent knew?

Continue reading here.

 

 

Announcing Our Newest Grantee Partner,

Koko

 

The Goodness Web is proud to award Koko a two-year, $600,000 grant to continue to support their widespread impact on young people online. 

 

Koko’s mission is to help end the youth mental health crisis by reaching young people where they are, on the platforms they already use. They’ve partnered with major digital/social media platforms to integrate their tools, allowing them to meet young people in their moment of need. They have also built a team of passionate individuals — some of whom were Koko users themselves — who are committed to scaling this vision.

 

Through keyword detection and targeted ad placement, Koko intercepts youth who are signaling they need help. Depression, suicidal thoughts, and eating disorders are just a few of the mental health concerns detected. Brief, automated interactions then direct youth to evidence-based interventions, providing an innovative solution that doesn’t require users to seek external help. Koko ensures that help is always free and one click away with a redirect to a number of evidence-based supports. 

 

Over the last few years, Koko has reached over 4 million adolescents globally, making a significant impact on their lives by helping them cope with mental health challenges such as depression, anxiety, self-harm, and suicidal ideation. 

 

We are excited to see the positive impact Koko will continue to have on young people and families across the country!


 

Events and Learning Opportunities

 

As The Goodness Web grows, we are expanding the ways we can learn together and connect. Please mark your calendars for the following:

 

Investment Advisory Group, June 18. First virtual meeting on Wednesday, June 18th at 12:00 pm ET. TGW donors are invited to join us for a two-way conversation. We will share some of the possible grantees we are researching and also get your feedback on the youth mental health issues that interest you, the nonprofits you suggest we look into, and which of the grantees in our pipeline excite you most. 

 

 

Youth Advisory Council, Coming Soon.  This fall, The Goodness Web will launch our first Youth Advisory Council to help us bring the perspective and voice of a diverse set of young people into our work. Applications will be available starting in July. Please let us know if there is a young person in your life who should receive one.

 

 

Grantee Spotlight

 

TGW is proud to support these organizations, among others, with major grants.

 

With the support of The Goodness Web, the Massachusetts Association for Mental Health  convened more than one hundred key stakeholders (from legislators to public health experts to insurance providers) to share their research and recommendations on implementation of the Collaborative Care Model (CoCM). At the meeting, they released this   Issue Brief addressing the escalating crisis in availability of timely, affordable, and effective treatment for mental health and substance use disorders (MHSUDs) and proposes leveraging the primary care system through implementation of CoCM. An extensive evidence base suggests that CoCM, by integrating MHSUD care into primary care, improves outcomes for patients and reduces the overall cost of treatment.

 

Path Forward released a suite of resources and research on the implementation of Collaborative Care across the nation. First, the Collaborative Care Heat Map is designed for policymakers, payers, and providers, to enable strategic, data-informed expansion of the model. In their words, “Our new national map reveals where the Collaborative Care Model is gaining traction—and where critical gaps remain.” Second, in collaboration with the Meadows Mental Health Policy Institute, they released the companion Milliman analysis, “Trends in adoption of the Collaborative Care Model”. This work received national press coverage in Axios.

 

Inseparable  recently achieved exciting policy wins in Washington and Georgia: through WA's recent bill, insurance carriers are now required to cover mental health and substance use disorder services that are prescribed by patients’ doctors and deemed medically necessary. In GA, schools will receive millions for student advocacy specialists and additional school social workers, which, as noted by the Inseparable team, is a “key support to help keep students safe and supported.”

 

In honor of mental health awareness month in May, The JED Foundation launched Mind Matters, a short video series in which YouTube creators open up about mental health, and detail “tips and tools designed to support teens’ emotional well-being as they learn, create, and thrive.”

April 25, 2025
As members of The Goodness Web, your family joins a diverse community of results-oriented donors and partners who pool their resources and expertise to accelerate the most promising mental health initiatives to improve lives.
April 23, 2025
Elizabeth Binder has been named Chief Operating Officer (COO) of The Goodness Web (TGW). In this role, Binder will focus on operations, finance, and grantmaking strategy. Binder brings over 15 years of social sector leadership and experience to TGW. Prior to joining TGW, she was a partner at The Bridgespan Group, a global nonprofit consultancy, where she advised social sector leaders on strategy, grantmaking, and operations. In that role, she worked with a broad range of organizations, including philanthropic collaboratives, foundations, and NGOs. Before she joined Bridgespan, Binder spent five years at Bain & Company, working primarily with Fortune 500 companies. Binder has had a passion for and commitment to improving youth mental health throughout her career. She believes that transforming mental health for young people is one of the most important issues our society faces and has worked extensively with leading organizations in the field. Binder holds an MBA from Stanford University’s Graduate School of Business, where she also earned a Certificate in Public Management. As an undergraduate, she studied commerce and psychology at the University of Virginia. The Goodness Web (TGW) connects a diverse community of results-oriented donors who pool their resources to accelerate the most promising mental health initiatives with the goal of improving the lives of youth and those who care for them. In just a few years since its launch, TGW has raised over $18M to grant to nonprofits capable of driving systems change and increasing access to support across the adolescent mental health ecosystem. TGW will award $4M in new grants in 2025. TGW was founded by Jan and Rob Swartz and Mark and Gina Verdi. “Elizabeth has dedicated her career to helping organizations build and execute on strategies to tackle social issues at scale. She brings the strategic and operational skillset we need to continue to grow our impact,” said TGW Co-Founder and Board Chair Mark Verdi. “Elizabeth’s experience in business, strategy, and philanthropy, combined with her passion for supporting youth mental health, is exactly what we need to help TGW expand into its next chapter. I am excited to partner with her to accelerate our growth and impact,” added TGW CEO Celine Coggins.  Of her new role, Elizabeth reflected, “I believe deeply in The Goodness Web’s mission to address the youth mental health crisis. I couldn’t be more excited about this opportunity to build on the incredible work that The Goodness Web has already done.”
March 24, 2025
The Goodness Web 2024 Annual Report
February 21, 2025
Dear TGW Supporters, Our Board of Directors has approved almost $4M in grantmaking for 2025 based on your generous contributions. We expect to make 5 grants with those funds in 2025. We are grateful to you for trusting us to invest these donations wisely in nonprofits poised to make a transformative impact on youth mental health.
February 20, 2025
Reach University, a nonprofit university advancing apprenticeship degrees in care industries, today announced its plans to launch a stackable “Behavioral Health Pathway,” beginning with its existing Associate of Arts (A.A.) degree.
February 3, 2025
In our February 2025 Insider Briefing, TGW's CEO Dr. Celine Coggins interviewed Anna Bobb, Executive Director of Path Forward, one of TGW's inaugural grantee partners. As a coalition of healthcare purchasers, clinician associations, health systems, philanthropists, and health-related nonprofits, Path Forward works to ensure equitable access to mental health and substance use care for all Americans.
January 24, 2025
As members of The Goodness Web, your family joins a diverse community of results-oriented donors and partners who pool their resources and expertise to accelerate the most promising mental health initiatives to improve lives.
December 4, 2024
As members of The Goodness Web, your family joins a diverse community of results-oriented donors and partners who pool their resources and expertise to accelerate the most promising mental health initiatives to improve lives.
November 27, 2024
View the entire interview by TGW CEO Celine Coggins with U.S. Surgeon General Dr. Vivek Murthy
November 13, 2024
In our first Insider Briefing, TGW's CEO Dr. Celine Coggins interviewed Katya Hancock, Executive Director of Young Futures, TGW's most recent grantee partner. Her organization, funded in partnership with TGW, Melinda French Gates's Pivotal Ventures, and the Susan Crown Exchange, helps young people navigate a social media driven world and build real connections.
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