Seven Strategies Philanthropists Can Use to Help Tackle America’s Mental Health Crisis
February 2, 2024

Margaret Boasberg, Nathan Aleman

The United States is facing a mental health emergency, and our systems of care are straining under its weight. Many donors we speak with are eager to get involved—yet they often don’t know where to start or feel that their resources can’t make a significant difference. The silver lining? There are many opportunities for philanthropists to contribute to badly needed solutions.


Make no mistake: the crisis is serious. The CDC’s recently released Youth Risk Behavior Survey found that, in the past year, 42 percent of high school students experienced persistent feelings of sadness or hopelessness, and 22 percent seriously considered attempting suicide—a substantial increase from 2011, when 28 and 16 percent, respectively, felt the same. Almost one-quarter of adults in the United States—a total of 58 million people—experienced mental illness in 2021, and less than half received any treatment. Few families remain untouched by this epidemic, while communities of color and individuals in low-incomerural, and LGBTQ+ communities who are contending with mental illness face particular challenges, especially in accessing care.


The size of the need, combined with the gaps in America’s mental health care system—which include a shortage of mental health professionals, difficulties in accessing treatment (particularly for historically marginalized populations), and a disconnect between the mental health care system and other social systems—has created a societal calamity that threatens the lives and stability of millions. It also offers philanthropists opportunities to help address the mismatch between increasing need and the system’s ability to respond.


Despite interest among donors, relatively few philanthropic dollars, to date, have been invested in mental health. And many of the largest gifts have gone to major institutions such as universities and large hospital systems. This narrow focus fails to support the many other organizations playing critical roles in the effort to make America’s mental health care infrastructure more effective and equitable.


The multifaceted nature of these problems offers philanthropists many entry points where, through large and small gifts, they can make a catalytic difference. We explore these entry points below.


Seven strategies for philanthropists to support mental health care

From our experience partnering with dozens of nonprofits and philanthropies in the field, we have identified seven proven strategies for donors to create impact. Importantly, these are all approaches we have seen funders use successfully.


Download a PDF of the Strategies

Strategy 1. Expand and retain the clinical and non-clinical mental health workforce.

A shortage of mental health professionals in the United States contributes to the challenge of accessing care, which is especially acute for low-income, BIPOC, and rural communities. To address this shortage, the country needs both clinical (psychiatrists, psychologists, social workers, etc.) and non-clinical workers (community health and peer support staff, teachers, etc.).


Philanthropists can aid efforts to attract new clinical workers to the field via, for example, expansion of scholarships, loan forgiveness, and stipend-based apprenticeship programs. The Ballmer Group has used this strategy in partnership with the University of Washington to expand the numbers and diversity of students graduating debt-free from the state’s master’s programs in social work and mental health counseling—students who then go on to work in community-based behavioral health programs.


Growing the non-clinical workforce is also vital, as these workers often come from, and are trusted by, the communities they serve and can be trained more quickly and at lower cost than their clinical counterparts. Philanthropists can support programs that equip more people for these non-clinical roles: Lyda Hill Philanthropies, for example, is helping to increase the ranks of community health workers trained to deliver evidence-based interventions for mental health issues.

Strategy 2. Improve mental health via the K-12 school system.

Most children and adolescents who receive mental health services get them at school, which is an ideal setting for identifying issues and intervening early.


Philanthropists can support efforts in the K–12 school system to bolster prevention, screening, and diagnosis; train teachers and staff to recognize early signs of mental illness; and bring treatment closer to students. They can also support efforts to mandate school-level mental health strategic plans. In a recent example, the Goodness Web, a philanthropic collaborative, granted $1.5 million to the Jed Foundation to help high schools develop customized strategic plans and adopt best practices for suicide prevention and supporting student mental health.

Strategy 3. Expand access to culturally competent treatment.

The mental health crisis is being exacerbated not only by a lack of access to effective and affordable treatment but also by the scarcity of culturally competent providers, especially for low-income and LBGTQ+ communities and communities of color.


Telehealth is one way to increase access to treatment. Philanthropists can help scale existing telehealth providers with a track record of successfully serving specific identity groups. Philanthropists can also invest in efforts to ensure cultural competency for those providing mental health support. For example, Together Rising, another philanthropic collaborative, has invested $20,000 in the National Queer and Trans Therapists of Color Network Mental Health Fund to increase access to mental health support for queer and trans people of color.

Strategy 4. Build out the crisis-response infrastructure.

High-quality mental health crisis intervention is often the difference between life and death. Philanthropists can support efforts to enhance the crisis-response infrastructure—such as the national 988 suicide and crisis lifeline, for example—and help pilot and scale mobile crisis-response teams and other response models (e.g., in which a response team might be led by a social worker, not police). In another example, the Pew Charitable Trusts is working at a community level to improve crisis care while advocating for universal screening to help prevent suicides.

Strategy 5. Improve proven treatment and diagnostic methods, including through neurological research.

The mental health field is seeing dramatic breakthroughs in treatment and diagnostic methods, spurred by a better understanding of the brain and new data tools.


Philanthropists can accelerate this progress by supporting scientific research, including foundational research on neurological root causes of, and genetic markers for, mental illness. Philanthropists can also support efforts to speed the translation of breakthroughs in the lab into actual practice. These approaches are reflected in a recent $150 million commitment by the Huntsman family to establish the Huntsman Mental Health Institute at the University of Utah. The grant includes support for research aimed at identifying causes of mental illness so that treatments can be more targeted and effective.

Strategy 6. Increase the awareness of, and culture change around, mental health, including destigmatizing mental illness.

The stigma around mental health issues and seeking treatment for them is prevalent and persistent in the United States, especially within specific groups, including older Americans, immigrant communities, and communities of color. Effective strategies to improve awareness and understanding must therefore take a targeted and culturally sensitive approach.


Two recent examples of philanthropists pursuing this strategy: the Humana Foundation’s $6 million gift to the Face the Fight initiative to reduce veteran suicide and the stigma around veterans seeking mental health support, and the Keith Milano Memorial Fund’s support for the Seize the Awkward public service campaign, which empowers young adults to reach out to friends who may be at risk for suicide.

Strategy 7. Improve integration with care-adjacent systems.

While the health care system is often on the front lines of the fight against mental illness, better integration with other systems in society (e.g., justice, public housing, child welfare) would offer great benefits.


Often carried out by community-based organizations, promising efforts are now advancing the integration of mental health supports into our core systems of care—for example, by equipping teachers, law enforcement, and shelter workers to promote mental well-being and provide screening and referrals. Philanthropy can support organizations that are doing such work as well as efforts to deliver mental health care as part of a holistic set of interventions. An example is MacKenzie Scott’s recent $12 million gift to Fountain House, which supports people with severe mental illness in navigating educational, workforce, housing, and other systems.


Deciding how to start

The strategies and examples described above show that there are many ways philanthropists can take effective action in the mental health field. But you still might be thinking, “How do I get started?”


For many philanthropists, we’ve found it can be helpful to identify “anchor points” as a way to narrow the field and gain traction. These might include populations (such as young people, communities of color, or LGBTQ+, low-income, or rural communities); approaches to change (direct service, research, policy advocacy); and settings (K–12 schools, college campuses, community health centers). Of course, place can also be a critical anchor—allowing you to tackle any of the above in your own backyard or another region you’re committed to supporting.


Partnering with one of the many highly effective nonprofits or philanthropic collaboratives in the field is another way to begin learning about specific funding opportunities. And for those interested in impact investment in for-profit enterprises, there are many “shovel-ready” opportunities available.


More broadly, philanthropists can take an approach that fits their priorities, timing, and resources. Yet, given the urgency of the mental health crisis and the availability of so many avenues for addressing it, there is no reason for donors to hesitate any longer about plunging in. Wherever they choose to get started, the opportunities for philanthropists to save and change lives are enormous.


The authors thank Dan Penrice for his invaluable help in bringing our perspectives to life.

January 27, 2026
As members of The Goodness Web, your family joins a diverse community of results-oriented donors and partners who pool their resources and expertise to accelerate the most promising mental health initiatives to improve lives. Only together can we do good, better. ____________ CEO Corner with Dr. Celine Coggins Billions in Cuts to Mental Health Reversed with Leadership by TGW Grantee Inseparable Dear friends and supporters of The Goodness Web, Over the past year, policy wins have been harder to come at the federal level, which is why we are heartened to share the great work of mental health advocates, including our grantee Inseparable, in helping reverse $2B in cuts to mental health funding coming from SAMHSA, the Substance Abuse and Mental Health Services Administration. Continue reading here. Welcoming The Goodness Web's New Chief Advancement Officer, Amy Blais Malloy Amy Blais Malloy has been appointed Chief Advancement Officer of The Goodness Web. In this newly created executive role, Blais Malloy will lead the organization’s advancement strategy, expanding philanthropic and strategic partnerships, strengthening long-term sustainability, and positioning TGW for its next stage of growth and impact. Blais Malloy is a seasoned social impact leader with more than two decades of experience across strategy, development, finance, and external affairs in fast-paced, mission-driven organizations focused on systems change and coalition building. Her work has consistently operated at the intersection of education, economic mobility, public health, and community wellbeing, grounded in a deep commitment to creating the conditions for children and young people to thrive. Continue reading here. Events and Learning Opportunities As The Goodness Web grows, we are expanding the ways we can learn together and connect. Please mark your calendars for the following: Park City Salon, February 23. Utah donors: please consider joining us for a cocktail reception in Park City on February 23. Please let us know if you have suggestions for families who should join us and consider becoming part of the Web! NYC Salon, March 4. NYC-area donors: please consider joining us for breakfast and discussion in Midtown on March 4. Please let us know if you have suggestions for families who should join us and consider becoming part of the Web! Investment Advisory Group, April 2. Next virtual meeting on Thursday, April 2nd at 12:00 pm ET. TGW donors are invited to join us for a two-way conversation. We will share some of the potential grantees we are researching and also get your feedback on the youth mental health issues that interest you, the nonprofits you suggest we look into, and which of the grantees in our pipeline excite you most. Please reach out to Jessie Shaw ( jessie.shaw@thegoodnessweb.org ) to secure your spot. Minneapolis Salon, June 3. Twin Cities-area donors: please consider joining us for a cocktail reception in Minneapolis on June 3. Please let us know if you have suggestions for families who should join us and consider becoming part of the Web! Second Annual Ambassador Retreat, October 5-6. TGW donors are invited to Chicago October 5-6 to strategize with us about building our community and driving greater resources toward youth mental health. The event will be structured to include time for deeper learning on mental health philanthropy, reflecting on our collective role in advancing the field, and celebrating our progress. Please reach out to Celine Coggins ( celine.coggins@thegoodnessweb.org ) for more information and to join us then. TGW Mental Health Playbook. We are working to build a playbook for families experiencing a mental health crisis with a loved one. We know our network has much collective wisdom. If you would be interested in being interviewed in an effort to help others, please contact Jessie Shaw ( jessie.shaw@thegoodnessweb.org ). All names and specifics will be kept confidential. Grantee Spotlight TGW is proud to support these organizations, among others, with major grants. Koko co-founder and CEO Rob Morris was featured in the MIT Alumni magazine, as he “was inspired to develop what evolved into Koko” during his time at MIT. As ever, we are inspired by Rob’s story and Koko's impactful work! Young Futures is hosting their next Innovators Showcase featuring YF Innovators from their Here Comes the Fun cohort on February 18th. Meet these eight outstanding leaders who are advancing joy and wellbeing for young people through play by developing gaming and digital solutions that make online experiences safer, more connected, and more enjoyable. RSVP here . Path Forward ’s Telehealth consensus statement — unifying the voices of all of their partner organizations — calls on Congress to protect and extend Medicare telehealth flexibilities that are essential to access to mental health and substance use care. Read the full consensus statement here .
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The Goodness Web Foundation Names Amy Blais Malloy as Chief Advancement Officer  Boston, MA — January 27, 2026 The Goodness Web (TGW), a collaborative philanthropic fund dedicated to transforming youth mental health in America, announced today that Amy Blais Malloy has been appointed Chief Advancement Officer. In this newly created executive role, Blais Malloy will lead the organization’s advancement strategy, expanding philanthropic and strategic partnerships, strengthening long-term sustainability, and positioning TGW for its next stage of growth and impact. Blais Malloy is a seasoned social impact leader with more than two decades of experience across strategy, development, finance, and external affairs in fast-paced, mission-driven organizations focused on systems change and coalition building. Her work has consistently operated at the intersection of education, economic mobility, public health, and community wellbeing, grounded in a deep commitment to creating the conditions for children and young people to thrive. “Amy is a rare leader who combines strategic rigor, deep relational trust, and an unwavering commitment to youth,” said Dr. Celine Coggins, CEO of The Goodness Web Foundation. “At this pivotal moment in our growth, we need a leader who can help us move from early momentum to sustained, exponential impact. Amy’s track record of building catalytic partnerships, scaling organizations, cultivating transformational relationships, and mobilizing resources will be instrumental as we work to meet the urgency of this moment for young people.” Over the past 15+ years, Blais Malloy has served as a senior fundraising leader and strategist for Teach For America (TFA), a national network of more than 75,000 teachers, tutors, and alumni working alongside schools and communities to improve student outcomes and expand access to an excellent education for all. As a founding member of Teach For America Massachusetts’ leadership team, she and the executive team launched a $40 million multi-year growth strategy that drove sustained expansion, scaling the organization from Greater Boston to a statewide presence. From there, she went on to lead TFA’s national fundraising portfolio, spearheading initiatives and campaigns that raised more than $80 million annually in partnership with the CEO and National Board. Most recently, she has served as the organization’s Interim Chief Revenue and Development Officer, overseeing enterprise-wide fundraising and revenue efforts that have secured $250+ million each year. “Youth mental health is one of the defining challenges of our time, and we knew that traditional philanthropic approaches alone weren’t enough,” says Mark Verdi, Co-Founder and Board Chair of The Goodness Web. “By curating the most promising solutions, catalyzing collaboration across sectors, and bringing people into the work with both heart and strategy, TGW is built to drive change at scale. Now, we are thrilled to welcome Amy Blais Malloy, whose experience, leadership, and vision will accelerate that mission and deepen our impact for young people.” Earlier in her career, Blais Malloy served as Regional Director of the local chapter of the Women’s Business Enterprise National Council, where her work centered on building ecosystems of support for women and diverse entrepreneurs. She forged strategic partnerships among Fortune 500 companies, small business owners, and city and state entities, creating pathways for access, shared learning, and capacity building. Under her leadership, the program quadrupled in scale in under five years, strengthened training programs that fueled rapid contract growth, and earned both local and national recognition for innovation and impact. Additionally, Blais Malloy has consulted with organizations advancing public sector leadership, early childhood education, literacy, pro-social use of AI tools for youth, and access to youth sports. She serves on the National Board of Jumpstart for Young Children and the Board of Rhode Island Youth Theatre, is an active public health advocate, and remains deeply engaged in local education and civic life. Blais Malloy earned her B.A. in Psychology from Boston College, completed fellowships with StartingBloc for Social Change and LEADBoston, and is pursuing a credential in Nonprofit Leadership & Management at the Harvard Kennedy School. “As a parent and someone who has dedicated my career to positive social impact, I believe deeply in The Goodness Web’s mission,” said Blais Malloy. “This role is about bringing people together — philanthropic partners, innovators, practitioners, communities, and families — in a moment of crisis around a shared sense of purpose to unlock transformational change in how we support young people. This work is needed more than ever, and I am honored to join this extraordinary team at this pivotal moment. I’m grateful for the opportunity to help accelerate solutions that ensure every young person has the conditions, access, resources, and opportunities they need to thrive.” Blais Malloy lives in Rhode Island with her husband and two young children. ____________________________________________________________________________________ ABOUT THE GOODNESS WEB (TGW) The Goodness Web (TGW) is a 501(c)(3) nonprofit organization and a collaborative philanthropic fund. The Goodness Web connects a diverse community of result-oriented donors and partners who pool their resources and expertise to accelerate the most promising mental health initiatives to improve lives. TGW activates its extensive network – the 'Web' – to surface the most promising opportunities for investment, share learnings, and facilitate lasting connections. TGW is creating a new alternative to traditional philanthropy to radically change the trajectory, timeline, and impact in the mental health arena with an initial focus on youth.
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