The Goodness Web Logo Tablet
2022 Annual Report
Feb 28, 2023
As members of The Goodness Web, your family joins a diverse community of results-oriented donors and partners who pool their resources and expertise to accelerate the most promising mental health initiatives to improve lives.

Only together can we do good, better.



From the Co-Founders of The Goodness Web

Dear trusted friends and supporters of The Goodness Web,


As 2023 is underway, we wanted to take a moment to thank you for your support of The Goodness Web and share a look back at what we were able to accomplish together over the last year. Through your generosity and radical collaboration in our inaugural year, we grew our Web to nearly 100 Founding Families, exceeded our initial fundraising goals, raising over $11M, allowing us to award over $6M multi-year grants to innovative organizations accelerating progress and advancing systemic change in mental health for youth and those who care for and serve them.



We take the stewardship of your philanthropy very seriously. The Swartz and Verdi families, together with the Board of Directors of The Goodness Web, funded all operating expenses of our organization in 2022 so that 100% of your dollars can be pooled with others and fully allocated to proven and promising organizations. We are committed to doing this for the foreseeable future. 


Onward, with gratitude, 

The Swartz and Verdi families 

Co-founders, The Goodness Web


From the Co-Founders of The Goodness Web

Program Impact
  • Raised over $11M in commitments in multiyear grants, accelerated by a generous $1M match grant by an anonymous TGW donor.
  • Granted $6.1M to proven organizations capable of driving systems change and expanding the availability of support for mental health and well-being across the adolescent mental health ecosystem. The inaugural, multiyear grants focus on on-campus awareness, prevention, and early intervention; insurance parity and equitable access of mental healthcare; service provision for youth and parents in primary care offices; and policy change to advance youth mental health.
  • The inaugural grantee partners included:

On-Campus Awareness, Prevention, and Early Intervention

The Jed Foundation (JED) protects emotional health and prevents suicide for the nation’s teens and young adults. With TGW’s $1.5M three-year grant, JED will expand to partner with more high schools, colleges, and universities to help them assess and enhance their campus approaches and infrastructure to best support student mental health.


 Insurance Parity and Equitable Access of Mental Healthcare 

The Path Forward leverages large employers to drive insurance companies to cover integrated treatment of mental health in primary care settings. TGW’s $1.8M three-year grant will help build a national infrastructure to drive increased access to care and greater insurance coverage.


Service Provision for Youth and Parents in Primary Care Offices 

The Think:Kids and Meadows Mental Health Policy Institute (MMHPI) partnership, enabled by TGW’s $2M four-year grant, will allow for teams of providers to deliver the Think:Kids Collaborative Problem Solving® (CPS) approach for working with children with behavioral challenges. MMHPI’s Texas-wide reach, which leverages established networks of primary care practitioners, will provide early intervention and have a positive impact on students, parents, and mental health systems at large.


Policy Change to Advance Youth Mental Health 

Inseparable, Inc. advocates for substantive changes in mental health policy in the K-12 school environment. With TGW’s $800K two-year grant, Inseparable will continue to affect impactful policy changes across multiple states; changes that will positively improve the lives of thousands of young people currently without adequate support by increasing and directing government funding to proven support models.



  • Supported our inaugural grantee partners and tracked their progress (details below).
  • Built a growing pipeline of potential grantees with a robust Investment Committee evaluation and due diligence process so we can select the highest-impact organizations for our next round of donations.

Organizational Progress
  • Built a Web of 100 Founding Family members from 19 states and 3 countries (details below).
  • Built our Advisory Board of mental health and philanthropy experts (details below).
  • Expanded our Board of Directors (details below).

Increased Awareness
  • Secured high-profile speaking opportunities and media coverage in “Fast Company”, “Psychiatric Times”, “Mental Health Weekly”, and other publications to build awareness of TGW for donors and grantees.
  • TGW Board member/Founding Family member Dr. Karl Rathjen and TGW grantee leaders Dr. Andy Keller (MMHPI) and Dr. Stuart Ablon (Think:Kids) presented at MMHPI's 7th annual Engage & Excel conference. They highlighted the unique partnership enabled by TGW's grant, and their plans to address the mental health needs of youth and families in Texas and beyond.
  • TGW Co-founder Mark Verdi presented at the Goldman Sachs Private Wealth Management Philanthropy Forum to discuss how TGW's work accelerates proven and promising initiatives and fosters radical collaboration to positively impact the lives of youth and their caregivers.
  • Additional virtual convening included several Harvard Business School alumni events, Board-member led salons, Young Presidents’ Organization (YPO) speaking engagements, and an end-of-year event for our Founding Family members celebrating our progress.

TGW LOOKING FORWARD TO 2023

In 2023, we are focused on three key priorities for TGW:


  1. Deepen and accelerate program impact
  2. Build awareness around our community
  3. Progress our organizational effectiveness

Program Impact
  • Expand our portfolio of mental health nonprofit grantee partners and continue to support our existing grantees
  • Currently evaluating multiple new grant opportunities. Will also evaluate additional funds to existing grantees should the potential impact be viewed as compelling 
  • Periodic monitoring of key goals and metrics from each grantee 
  • Participation on the Board, Steering Committee, or Advisory Board and/or at least quarterly detailed reviews with each 

Increased Awareness
  • Raise an additional $10M to support new grantees in the next 24 months
  • Work with Founding Families on introductions to other passionate donors
  • Host in-home salons series in select cities (e.g., Boston, NYC, Los Angeles) that offer engaging content, learning and gathering, and opportunities to share and collaborate with other passionate families
  • Host virtual salons with current and potential TGW families to introduce our approach
  • Create opportunities throughout the year for donors to learn more in-depth about each grantee organization and its impact 
  • Seek feedback on how each Founding Family wishes to be involved in 2023

Organizational Progress
  • Leverage the “Web” to build our organizational effectiveness
  • Continue to identify the preeminent innovative mental health thought leaders, practitioners, and resources
  • Provide regular updates on our results

The Goodness Web: Updates and Impact

The Goodness Web awarded four multiyear grants in 2023, each of which have already positively impacted the awardees:


On-Campus Awareness and Destigmatization: 
 The JED Foundation


The JED Foundation works directly with high schools, colleges, and universities to put systems, programs, and policies in place to create a culture of caring that protects student mental health, builds life skills, and makes it more likely students will seek help. Struggling students will be recognized, connected to mental health care, and supported. Their flagship product, JED Campus, is an intensive four-year partnership with colleges and universities to assess and enhance the systems that support students’ mental health.


Our Impact: TGW’s grant has allowed JED to expand the JED Campus programs to now more than 400 college and university campuses with more than 5 million students. It has also accelerated the launch and expansion of the potentially highly impactful JED High School program.


Service Provision for Youth and Parents in Primary Care Offices: 
Think:Kids and the Meadows Mental Health Policy Institute 

Think:Kids teaches families, professionals and organizations Collaborative Problem Solving, a transformative approach to helping youth with the root mental health causes of challenging behaviors. Separately, the Meadows Mental Health Policy Institute (Meadows), based in Texas, works at the national, regional and state levels to help mental health treatment systems improve. Of particular note, Meadows has been helping establish the infrastructure for providing mental health services for Texans through primary care offices. 


Our Impact: TGW’s multi-year grant funds a joint project between these two organizations to deliver Think:Kids’ Collaborative Problem Solving solution through the network that Meadows has established in primary care offices, while also developing an asynchronous delivery platform to accelerate their reach. Development of both programs has begun, and a pilot healthcare platform has already been identified for the initial launch.


Insurance Parity and Equitable Access of Mental Healthcare: 
The Path Forward

The Path Forward is a coalition of influential organizations in the mental health and healthcare purchasing ecosystem, advocating for proven solutions to provide an accessible and equitable mental health system for all Americans. They support systems change initiatives, both nationally and in their affiliated regional coalitions. Those initiatives – proven to be both effective and equitable – are:


  • Collaborative and Measurement-Based Care: mental health resources embedded within primary care practices, leveraging standardized measurement tools for screening and treatment monitoring
  • Network Adequacy: utilizing the purchasing power of healthcare procurers to drive greater and more equitable mental health access
  • Tele-Health: giving access to mental health resources to those in need regardless of physical location


Our Impact: TGW’s grant has enabled The Path Forward to staff multiple subject matter experts on Collaborative Care and network adequacy. These resources are already being deployed to provide technical assistance for the implementation of the Collaborative Care Model in multiple states.


Policy Change to Advance Youth Mental Health: 
Inseparable

Inseparable, Inc. is a growing coalition committed to promoting a mental health policy agenda for accessing affordable high-quality care, expanding a diverse workforce, and investing in proven prevention and treatment programs. Inseparable’s principal vehicle is its Hopeful Futures Campaign, which advocates for a comprehensive set of policy proposals to address the mental health needs of students in the school setting.


Our Impact: After successful campaigns in 4 states in 2022 – securing significant increases in mental health resources and processes for thousands of students - TGW’s grant has allowed the Hopeful Futures program to expand its reach. In 2023, the campaign is now active in a dozen states, with meaningful results anticipated to be realized by this summer.


The Goodness Web: Updates and Impact

The Goodness Web maintains the highest standard for nonprofit fiduciary responsibility. Our Board and Co-Founders, some of our biggest and most impactful donors, are all volunteers. 100% of operating and infrastructural costs are covered by our Board and Co-Founders, ensuring maximum impact of our generous Founding Families.


EOY 2022: 


  • Total Current Assets: $9,268,028
  • Total Liabilities: $0
  • Total Revenue: $5,976,857
  • Total Expenses: $1,482,858


The Goodness Web deeply values financial transparency: if you would like to review a detailed financial statement, please reach out to Nancy for more information (nancy.caruso@thegoodnessweb.org)


The Team behind The Goodness Web

We are grateful for the volunteer support of the dedicated and passionate members of the Board of Directors, Board Subcommittees, Advisory Board, Advisors, and other partners that make the work of The Goodness Web come to life.


Board of Directors
  • Mark Verdi, Co-founder and President
  • Gina Verdi, Co-founder and Treasurer
  • Steve Loose, Chair, Investment Committee
  • Karl Rathjen, MD
  • Gary Reedy
  • Jan Swartz, Co-founder
  • Rob Swartz, Co-founder
  • Les Williams
  • Gwill York

Advisory Board
  • Stuart Ablon, PhD
  • Amy Beyer
  • Corrie Dretler
  • Tom Insel, MD
  • Andy Keller, PhD
  • Nathan Romano
  • Betsy Schwartz, MSW

Subcommittees of the Board of Directors
  • Bill Emory, Fundraising Committee
  • Mary Chris Jammet, Governance Committee
  • Jeffrey Marks, Fundraising Committee

Volunteer Advisors and Partners
  • Joel Miller, Business Develo
  • Cooper Roman, Finance and Budget
  • Finn Partners
  • James Nunn, Juuced
  • Brent Zacky, Ashley Oaks Media

Staff
  • Nancy Caruso, Chief Operating Officer
  • Jessie Shaw, Senior Associate for Operations and Research

Our Founding Families and Donors

We are grateful for the generosity of our incredible Founding Families and donors. Your support is immensely appreciated, as we could not do this without you!



  • Abbrecht Family Gift Fund
  • Agarwal Family Fund
  • The Allen Family
  • The Aronoff Family
  • Barnes Family Charitable Fund
  • Deborah Bauer
  • The Bayazit-Besson Family
  • The Bender Family
  • The Bernstein-Deitcher Family Fund
  • The Beyer Family
  • Julie and Steve Bram
  • The Mary H. Cain Foundation
  • The Caruso Family
  • The Cebula Family
  • Michael Chen and Jennet Chow
  • The Conigliaro Family
  • John and Stephanie Connaughton
  • The Connolly Family
  • Thomas DeLong and Vineeta Vijayaraghavan
  • The Donnelly Family
  • Corrie and Tom Dretler
  • Paul and Sandy Edgerley
  • Deborah Kogan Eilender and Jeff Eilender
  • Bill Emory
  • Falls Run Family Foundation
  • Leslie Geffen
  • Jon and Carole Gilbreath
  • Goldstein Family Foundation
  • Jay Grossman
  • Fiona and Shea Guinn
  • Hackett Family Foundation
  • Elizabeth and Bram Hall
  • Hayes Family Fund
  • Gary Heinze
  • Hitch Family Charitable Fund
  • Gordon K. Ho and Suzy I. Li Charitable Fund
  • Regen Horchow
  • Mary Chris Jammet
  • Jenkins Family Gift Fund
  • The Kaufman Family
  • Kingsbury Family Fund
  • Klaus and Ilana Koch
  • Corey and Lisa Kotlarz
  • Ruth and Dinesh Lathi
  • Kristen M. Lewis, Esq.
  • The Loev Family
  • The Loose-Norman Family
  • Matthew Loose
  • Jenny and Niko Lorentzatos
  • Imtiaz Manji
  • The Marks Family
  • Kaitlin McCarthy
  • The McCaslin Family
  • The McLeroy Family
  • Ms. Melissa Ann McNier
  • Julie and Joel Miller
  • CeCelia and Mitch Morken
  • Gary Morrison
  • Sandra and Avi Nash & the Indira Foundation
  • The Newsom Family
  • North Point Mergers and Acquisitions, Inc.
  • James Nunn | Juuced Marketing
  • Palmer Charitable Trust
  • Chris and Susan Pappas
  • Geoff Pardo
  • Jennifer and Jason Park
  • Nancy Perot Family Foundation at The Dallas Foundation
  • Donella Rapier and Andy Pickett
  • Bette Rathjen Foundation for Emotional Health
  • Gary and Cindy Reedy
  • Jodi Remensperger
  • David and Laurie Rendall
  • Nathan Romano
  • Steven Rostovsky
  • Larry Rouvelas and Rebecca Leung
  • RxSense
  • The Saccaro Family
  • Santa Clarita Emergency Medical Group
  • The Shah Family
  • Alice and Larry Shaw
  • Heather and Mike Simpson
  • Liz Smith
  • The Srinivasan Family
  • Allan Stillerman, MD
  • Jan and Rob Swartz
  • Susie and Stu Swartz
  • Lisa and Rick Swartz
  • Ronnie and Sharyn Swartz
  • Larry and Marcia Swartz
  • The Swartzman Family
  • James Szyperski
  • The TBDB Charitable Fund
  • Eric Tencer
  • Tom Tierney
  • Mark and Gina Verdi
  • Alei Verdi
  • Jerry Waldman and Judi Belzer
  • Mark and Randi Wesley
  • The Williams Family
  • Todd and Abigail Williams Family Fund
  • Frank Williams and Jodi Bricker
  • Gwill York
  • Brent and Amy Zacky
  • Ronald and Lynn Zamansky
  • Janet and Stephen Zide | The Zide Family Foundation
  • Benjamin Zlotoff
  • Zorich Family Foundation
  • Anonymous donor, donor family, or foundation (8)


____________


If you have any questions or would like additional information, please feel free to reach out to our team at:
nancycaruso@thegoodnessweb.org

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