CEO Corner with Dr. Celine Coggins
Two trending items
What do new data from a grantee and new data on trends in philanthropy have in common?
Our newest grantee, Koko, is achieving exponential growth that we want to celebrate. As you may recall, Koko intervenes with young people on social media platforms. At the moment they post concerning content, the next thing they’ll see in their feed as they scroll is an offer of help from Koko that appears like a typical post. In just a year, they’ve gone from impacting a life every 90 seconds, to impacting a life every 53 seconds. The charts below show their growth in terms of new users and in terms of users helped. Your donations go to helping them build their presence on sites like these where young people spend so much of their time and which amplify mental health challenges for so many. Kudos to Koko!
On the same day I read the Koko data, Giving USA released its annual report on the state of giving in America. While overall giving ticked up, the number (and percent) of Americans giving to charitable causes continued its decades long downward slide. In their words, “fewer donors contributing larger gifts continues to be the trend.” Despite that, philanthropy continues to be fueled by individuals and families making the decision to give. Individual donors comprise 67% of all of philanthropy, with the remainder being filled out by corporations and major foundations. “Giving to Foundations” (like The Goodness Web and community foundations) showed the largest growth among all categories of giving. As the Koko data above shows, when people pool their giving together to make big bets, tens of thousands of kids across the country can benefit.
As always, we are deeply grateful for your generosity and remain as committed as ever to finding transformational nonprofits like Koko to support!
